Bialetti

Bialetti’s Moka Express stovetop espresso maker was designed in 1933, but its distinctive silhouette is still what most people imagine when they think of espresso. The company, which was established in Italy in 1919, is still going strong more than 100 years later. 

When Bialetti NZ approached me to design its new site, I knew I wanted the product design to shine through – particularly as a Bialetti aficionado myself. The resulting site focuses on product photos and clean lines, reflecting the sharp, vivid shape of the coffee maker itself. In the background, rich brown and black tones are accented with green and red, as a nod to Bialetti’s Italian heritage.

CLIENT

Peter Gower NZ Ltd

SERVICES

Design & consulting, prototyping